“Gone are the days of skunky green weed, now the industry is driven by flavor”
- Steve B., Founder of Flavor Culture.

With that said, opposite of skunky green is bright gen-z green! In this case study, we explore the branding of a cutting-edge legal cannabis delivery app tailored to cater to a diverse audience; including gen-z culture creators, medical patients, millenial + gen-x parents and summertime visitors of Southport Maine. The bright green paired up with vintage and modern sci-fi elements capture the essence of youth while maintaining accessibility and user-friendliness for medical patients and working parents in the community. The design exudes a vibrant and contemporary aesthetic, with a subtle nod to the historic moon landing, symbolizing the app's groundbreaking nature within the cannabis industry. Also, who gets higher than an astronaut?